Title of article
Comparison of product bundling strategies on different online shopping behaviors
Author/Authors
Tzyy-Ching Yang، نويسنده , , Hsiangchu Lai، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
10
From page
295
To page
304
Keywords
Shopping cart , Product bundling , Market basket analysis , Association rules , Online behavior
Journal title
Electronic Commerce Research and Applications
Serial Year
2006
Journal title
Electronic Commerce Research and Applications
Record number
145880
Link To Document