Title of article
Preattentive processing of banner advertisements: The role of modality, location, and interference
Author/Authors
Gangseog Ryu، نويسنده , , Elison Ai Ching Lim، نويسنده , , Lynn Thor Ling Tan، نويسنده , , Young Jee Han، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
6
To page
18
Keywords
Ad location , Preattentive processing , Ad modality , Competitive interference , Banner advertising
Journal title
Electronic Commerce Research and Applications
Serial Year
2007
Journal title
Electronic Commerce Research and Applications
Record number
145884
Link To Document