Title of article :
Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
Author/Authors :
Han Sang-pil، نويسنده , , Shavitt Sharon، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1994
Pages :
25
From page :
326
To page :
350
Journal title :
Journal of Experimental Social Psychology
Serial Year :
1994
Journal title :
Journal of Experimental Social Psychology
Record number :
147808
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=147808
بازگشت