مرکز منطقه ای اطلاع رساني علوم و فناوري - When sad is better than happy: Negative affect can improve the quality and effectiveness of persuasive messages and social influence strategies

Title of article :

When sad is better than happy: Negative affect can improve the quality and effectiveness of persuasive messages and social influence strategies

Author/Authors :

Joseph P. Forgas، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

513

To page :

528

Keywords :

Persuasive messages , MOOD , interpersonal communication

Journal title :

Journal of Experimental Social Psychology

Serial Year :

2007

Journal title :

Journal of Experimental Social Psychology

Record number :

148422

Link To Document :