مرکز منطقه ای اطلاع رساني علوم و فناوري - Imagery An alternative approach to the attribute-image paradigm for shopping centres

Title of article :

Imagery An alternative approach to the attribute-image paradigm for shopping centres

Author/Authors :

Ken Blawatt، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1995

Pages :

From page :

To page :

Keywords :

Imagery , attitude measurement , Brand , product , retail image , cognitive imagery , dual coding , shopping centre image , attribute measurement

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1995

Journal title :

Journal of Retailing and Consumer Services

Record number :

148489

Link To Document :