مرکز منطقه ای اطلاع رساني علوم و فناوري - Trade marketing and retailing: a European approach

Title of article :

Trade marketing and retailing: a European approach

Author/Authors :

Marc Dupuis، نويسنده , , Elisabeth Tissier-Desbordes، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1996

Pages :

From page :

To page :

Keywords :

Supply chain management , retailing. Europe , partnership marketing , trade marketing

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1996

Journal title :

Journal of Retailing and Consumer Services

Record number :

148524

Link To Document :