مرکز منطقه ای اطلاع رساني علوم و فناوري - The mediating influence of pleasure and arousal on layout and signage effects : Comparing more and less customized retail services

Title of article :

The mediating influence of pleasure and arousal on layout and signage effects : Comparing more and less customized retail services

Author/Authors :

Swee Hoon Ang، نويسنده , , Siew Meng Leong، نويسنده , , Joseph Lim، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1997

Pages :

From page :

To page :

Keywords :

LAYOUT , customization , signage , Emotional responses

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1997

Journal title :

Journal of Retailing and Consumer Services

Record number :

148558

Link To Document :