• Title of article

    Consumer misbehaviour : Promiscuity or loyalty in grocery shopping

  • Author/Authors

    Peter J. McGoldrick، نويسنده , , Elisabeth Andre، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1997
  • Pages
    9
  • From page
    73
  • To page
    81
  • Keywords
    loyalty schemes , Customer loyalty , retailing strategy , Grocery retailing
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1997
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148569

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148569