Title of article
Using product, brand and purchasing involvement for retail segmentation
Author/Authors
Lawrence S. Lockshin، نويسنده , , Anthony L. Spawton، نويسنده , , Gerrard Macintosh، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1997
Pages
13
From page
171
To page
183
Keywords
segmentation , cluster analysis. wine retailing. product involvement , wine purchase
Journal title
Journal of Retailing and Consumer Services
Serial Year
1997
Journal title
Journal of Retailing and Consumer Services
Record number
148585
Link To Document