Title of article :
Using product, brand and purchasing involvement for retail segmentation
Author/Authors :
Lawrence S. Lockshin، نويسنده , , Anthony L. Spawton، نويسنده , , Gerrard Macintosh، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1997
Keywords :
segmentation , cluster analysis. wine retailing. product involvement , wine purchase
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
