Title of article :
A dynamic model of repeat purchase and brand switching behavior in a consumer products category
Author/Authors :
Füsun F. G?nül، نويسنده , , Kannan Srinivasan، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1997
Keywords :
manufacturer coupons , n:tailer price cuts , hazard function model , mover-stayer heterogeneity
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
