• Title of article

    Market segmentation: A step-by-step guide to profitable new business : Michael J Croft Routledge London (1994) 82 pp £8.99 ISBN 0 415 09736 3

  • Author/Authors

    Barry L. Bayus، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1997
  • Pages
    1
  • From page
    209
  • To page
    209
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1997
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148589