Title of article :
The impact of marketing policy on promotional price elasticities and baseline sales
Author/Authors :
Michael J. Zenor، نويسنده , , Bart J. Bronnenberg، نويسنده , , Leigh McAlister، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1998
Keywords :
promotions , Price elasticity , Asymmetric switching , marketing policy
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
