Title of article
Marketing planning for services : Malcolm McDonald and Adrian Payne Butterworth-Heinemann Oxford (1996) 364 pp £25 ISBN 0 7506 3022 1
Author/Authors
Phillip Morgan، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1998
Pages
2
From page
260
To page
261
Journal title
Journal of Retailing and Consumer Services
Serial Year
1998
Journal title
Journal of Retailing and Consumer Services
Record number
148650
Link To Document