مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing planning for services : Malcolm McDonald and Adrian Payne Butterworth-Heinemann Oxford (1996) 364 pp £25 ISBN 0 7506 3022 1

Title of article :

Marketing planning for services : Malcolm McDonald and Adrian Payne Butterworth-Heinemann Oxford (1996) 364 pp £25 ISBN 0 7506 3022 1

Author/Authors :

Phillip Morgan، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1998

Pages :

From page :

260

To page :

261

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1998

Journal title :

Journal of Retailing and Consumer Services

Record number :

148650

Link To Document :