مرکز منطقه ای اطلاع رساني علوم و فناوري - Brand equity and retailer acceptance of brand extensions

Title of article :

Brand equity and retailer acceptance of brand extensions

Author/Authors :

Colleen Collins-Dodd، نويسنده , , Jordan J. Louviere، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1999

Pages :

From page :

To page :

Keywords :

retail , Product listing , Brand management , Brand equity , Brand extensions

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1999

Journal title :

Journal of Retailing and Consumer Services

Record number :

148652

Link To Document :