• Title of article

    Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting

  • Author/Authors

    Tammy L. Kinley، نويسنده , , Craig A. Conrad، نويسنده , , Gene Brown، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1999
  • Pages
    6
  • From page
    39
  • To page
    44
  • Keywords
    involvement , Fashion , Retail promotion
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1999
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148655

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148655