مرکز منطقه ای اطلاع رساني علوم و فناوري - Incorporating balance of power in channel decision structure: Theory and empirical application

Title of article :

Incorporating balance of power in channel decision structure: Theory and empirical application

Author/Authors :

Subir Bandyopadhyay، نويسنده , , Suresh Divakar، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1999

Pages :

From page :

To page :

Keywords :

Hybrid models , Brand management , Game theory , Category management

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1999

Journal title :

Journal of Retailing and Consumer Services

Record number :

148658

Link To Document :