Title of article :
Cross-category sales promotion effects
Author/Authors :
Harald Hruschka، نويسنده , , Martin Lukanowicz، نويسنده , , Christian Buchta، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1999
Pages :
7
From page :
99
To page :
105
Keywords :
Assortment , Sales promotion , Market basket analysis
Journal title :
Journal of Retailing and Consumer Services
Serial Year :
1999
Journal title :
Journal of Retailing and Consumer Services
Record number :
148660
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148660
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