Title of article
Cross-category sales promotion effects
Author/Authors
Harald Hruschka، نويسنده , , Martin Lukanowicz، نويسنده , , Christian Buchta، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1999
Pages
7
From page
99
To page
105
Keywords
Assortment , Sales promotion , Market basket analysis
Journal title
Journal of Retailing and Consumer Services
Serial Year
1999
Journal title
Journal of Retailing and Consumer Services
Record number
148660
Link To Document