Title of article
Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model
Author/Authors
?scar Gonz?lez-Benito، نويسنده , , Michael Greatorex، نويسنده , , Pablo A. Mu?oz-Gallego، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2000
Pages
9
From page
171
To page
179
Keywords
Consumer shopping patterns , MCI resource allocation model , Retail segmentation
Journal title
Journal of Retailing and Consumer Services
Serial Year
2000
Journal title
Journal of Retailing and Consumer Services
Record number
148684
Link To Document