مرکز منطقه ای اطلاع رساني علوم و فناوري - Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model

Title of article :

Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model

Author/Authors :

?scar Gonz?lez-Benito، نويسنده , , Michael Greatorex، نويسنده , , Pablo A. Mu?oz-Gallego، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2000

Pages :

From page :

171

To page :

179

Keywords :

Consumer shopping patterns , MCI resource allocation model , Retail segmentation

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2000

Journal title :

Journal of Retailing and Consumer Services

Record number :

148684

Link To Document :