مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics

Title of article :

Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics

Author/Authors :

Devon DelVecchio، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2001

Pages :

From page :

239

To page :

249

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2001

Journal title :

Journal of Retailing and Consumer Services

Record number :

148718

Link To Document :