Title of article
Consumers use of price promotions: a model and its potential moderators
Author/Authors
Michel Laroche، نويسنده , , Frank Pons، نويسنده , , Nadia Zgolli، نويسنده , , Chankon Kim، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2001
Pages
10
From page
251
To page
260
Keywords
Promotions , Sales promotion , lifestyle , Price-oriented , Structural Equation Modeling
Journal title
Journal of Retailing and Consumer Services
Serial Year
2001
Journal title
Journal of Retailing and Consumer Services
Record number
148719
Link To Document