مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumers use of price promotions: a model and its potential moderators

Title of article :

Consumers use of price promotions: a model and its potential moderators

Author/Authors :

Michel Laroche، نويسنده , , Frank Pons، نويسنده , , Nadia Zgolli، نويسنده , , Chankon Kim، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2001

Pages :

From page :

251

To page :

260

Keywords :

Promotions , Sales promotion , lifestyle , Price-oriented , Structural Equation Modeling

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2001

Journal title :

Journal of Retailing and Consumer Services

Record number :

148719

Link To Document :