مرکز منطقه ای اطلاع رساني علوم و فناوري - The impact on satisfaction of managing attribute expectations: should performance claims be understated or overstated?

Title of article :

The impact on satisfaction of managing attribute expectations: should performance claims be understated or overstated?

Author/Authors :

Richard A. Spreng، نويسنده , , Cornelia Dr?ge، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2001

Pages :

From page :

261

To page :

274

Keywords :

Satisfaction , Managing expectations

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2001

Journal title :

Journal of Retailing and Consumer Services

Record number :

148720

Link To Document :