مرکز منطقه ای اطلاع رساني علوم و فناوري - Relationship marketing on the Internet: the case of top- and lower-ranked US universities and colleges

Title of article :

Relationship marketing on the Internet: the case of top- and lower-ranked US universities and colleges

Author/Authors :

Michael L. Klassen، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2002

Pages :

From page :

To page :

Keywords :

web sites , Relationship marketing , Higher education marketing , Web-based marketing

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2002

Journal title :

Journal of Retailing and Consumer Services

Record number :

148740

Link To Document :