Title of article

Are your customers worth more than money?

Author/Authors

Lynette Ryals، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2002

Pages

11

From page

241

To page

251

Keywords

Lifetime value , Customer profitability , Relationship management

Journal title

Journal of Retailing and Consumer Services

Serial Year

2002

Journal title

Journal of Retailing and Consumer Services

Record number

148754