Title of article :
The impact of service quality and marketing on financial performance in the hospital industry: an empirical examination
Author/Authors :
P. S. Raju، نويسنده , , S. C. Lonial، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2002
Keywords :
Marketing orientation , Service Quality , Healthcare , Continuous Quality Improvement (CQI) , Total Quality Management (TQM) , Quality context , Financial performance
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services