Title of article
New service development; creating memorable experiences: James A. Fitzsimmons and Mona J. Fitzsimmons (Eds.); Sage Publications, Thousand Oaks, CA, 2000, 328pp., ISBN 0-7619-1741-1
Author/Authors
Henk Roest، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2003
Pages
2
From page
57
To page
58
Journal title
Journal of Retailing and Consumer Services
Serial Year
2003
Journal title
Journal of Retailing and Consumer Services
Record number
148770
Link To Document