مرکز منطقه ای اطلاع رساني علوم و فناوري - Assessing the impact of a retailerʹs relationship efforts on consumers’ attitudes and behavior

Title of article :

Assessing the impact of a retailerʹs relationship efforts on consumers’ attitudes and behavior

Author/Authors :

Kristof De Wulf، نويسنده , , Gaby Odekerken-Schr?der، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2003

Pages :

From page :

To page :

108

Keywords :

Consumer behavior , Retailing , relationship marketing

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2003

Journal title :

Journal of Retailing and Consumer Services

Record number :

148775

Link To Document :