Title of article :
Segmentation of visiting patterns on web sites using a sequence alignment method
Author/Authors :
Birgit Hay، نويسنده , , Geert Wets، نويسنده , , Koen Vanhoof، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2003
Keywords :
Web(usage) mining , sequence analysis , Market segmentation
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services