مرکز منطقه ای اطلاع رساني علوم و فناوري - Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies

Title of article :

Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies

Author/Authors :

Hans Pechtl، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2004

Pages :

From page :

223

To page :

233

Keywords :

Deal proneness , store choice , Price promotion

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2004

Journal title :

Journal of Retailing and Consumer Services

Record number :

148818

Link To Document :