Title of article
Consumer evaluations of store brands: effects of store image and product attributes
Author/Authors
Janjaap Semeijn، نويسنده , , Allard C. R. van Riel، نويسنده , , A.B.A. Beatriz Ambrosini، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2004
Pages
12
From page
247
To page
258
Keywords
Perceived risk , Store image , Store brands , Retailing , Consumer behavior
Journal title
Journal of Retailing and Consumer Services
Serial Year
2004
Journal title
Journal of Retailing and Consumer Services
Record number
148820
Link To Document