• Title of article

    Consumer evaluations of store brands: effects of store image and product attributes

  • Author/Authors

    Janjaap Semeijn، نويسنده , , Allard C. R. van Riel، نويسنده , , A.B.A. Beatriz Ambrosini، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2004
  • Pages
    12
  • From page
    247
  • To page
    258
  • Keywords
    Perceived risk , Store image , Store brands , Retailing , Consumer behavior
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2004
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148820