• Title of article

    Measuring expectations: forecast vs. ideal expectations. Does it really matter?

  • Author/Authors

    Bronwyn Higgs، نويسنده , , Michael Jay Polonsky، نويسنده , , Mary Hollick، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2005
  • Pages
    16
  • From page
    49
  • To page
    64
  • Keywords
    Expectations , Ideal expectations , recall , Satisfaction , perceptions , Service Quality , Forecast expectations
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2005
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148837

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148837