مرکز منطقه ای اطلاع رساني علوم و فناوري - The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences

Title of article :

The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences

Author/Authors :

Carmen Berné، نويسنده , , Jose M. Mugica، نويسنده , , Pilar Rivera، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

151

To page :

164

Keywords :

Customer varied behaviour , Multi-sample , Store format , Variety-seeking , Retailing

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2005

Journal title :

Journal of Retailing and Consumer Services

Record number :

148845

Link To Document :