Title of article
Extending electronic portals with new services: exploring the usefulness of brand extension models
Author/Authors
Allard C.R. van Riel، نويسنده , , Hans Ouwersloot، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
10
From page
245
To page
254
Keywords
Service offer , Brand extensions , Electronic portal , Consumer behavior , E-service
Journal title
Journal of Retailing and Consumer Services
Serial Year
2005
Journal title
Journal of Retailing and Consumer Services
Record number
148852
Link To Document