مرکز منطقه ای اطلاع رساني علوم و فناوري - Interaction effects of mood induction and nominal representation of price on consumer choice

Title of article :

Interaction effects of mood induction and nominal representation of price on consumer choice

Author/Authors :

Amelie Gamble، نويسنده , , Tommy G?rling، نويسنده , , Daniel V?stfj?ll، نويسنده , , Agneta Marell، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

397

To page :

406

Keywords :

Currency change , Consumer choice , Price evaluation

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2005

Journal title :

Journal of Retailing and Consumer Services

Record number :

148864

Link To Document :