مرکز منطقه ای اطلاع رساني علوم و فناوري - An empirical study of dynamic customer relationship management

Title of article :

An empirical study of dynamic customer relationship management

Author/Authors :

Chunqing Li، نويسنده , , Yinfeng Xu، نويسنده , , Hongyi Li، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

431

To page :

441

Keywords :

Dynamic customer relationship management , Customer utility , Customer lifetime value , Markov-perfect equilibrium

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2005

Journal title :

Journal of Retailing and Consumer Services

Record number :

148867

Link To Document :