Title of article
Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality
Author/Authors
Lien-Ti Bei، نويسنده , , Cian-Fong Shang، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
13
From page
1
To page
13
Keywords
Perceived service quality , Perceived product quality , Customer satisfaction , State-owned enterprises , Simultaneous importance-performance analysis , Perceivedprice fairness
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148868
Link To Document