Title of article :
Using daily store-level data to understand price promotion effects in a semiparametric regression model
Author/Authors :
M.P. Mart?nez-Ruiz، نويسنده , , A. Moll?-Descals، نويسنده , , M.A. G?mez-Borja، نويسنده , , J.L. Rojo-?lvarez، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
Daily store-level scanner-data , Deal effect curve , Semiparametric regression
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
