مرکز منطقه ای اطلاع رساني علوم و فناوري - Competitive strategies in retailing—an investigation of the applicability of Porterʹs framework for food retailers

Title of article :

Competitive strategies in retailing—an investigation of the applicability of Porterʹs framework for food retailers

Author/Authors :

Dirk Morschett، نويسنده , , Bernhard Swoboda، نويسنده , , Hanna Schramm-Klein، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2006

Pages :

From page :

275

To page :

287

Keywords :

Retailing strategy , Competitive strategy , Positioning , Customer perception

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2006

Journal title :

Journal of Retailing and Consumer Services

Record number :

148889

Link To Document :