Title of article :
An approach to sustainable ‘fashion’ e-retail: A five-stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises
Author/Authors :
Catherine J. Ashworth، نويسنده , , Ruth A. Schmidt، نويسنده , , Elke A. Pioch، نويسنده , , Alan Hallsworth، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
Small to medium-sized enterprises (SMEs) , Sustainable e-retail , Internet marketing strategy , Electronic retail (e-retail/e-tail) , Fashion apparel
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
