Title of article
The fight between store brands and national brands—Whatʹs the score?
Author/Authors
H.J. Juhl، نويسنده , , L. Esbjerg، نويسنده , , K.G. Grunert، نويسنده , , T. Bech-Larsen، نويسنده , , K. Bruns?، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
8
From page
331
To page
338
Keywords
Store brands , Customer-based brand equity , Brand recall , Brand architecture
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148893
Link To Document