Title of article :
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment
Author/Authors :
Magnus S?derlund، نويسنده , , Sara Rosengren، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Keywords :
Word-of-mouth , Emotional contagion , Affect infusion
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
