Title of article :
A field study of customers’ switching behavior for bank services
Author/Authors :
Lalita A. Manrai، نويسنده , , Ajay K. Manrai، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Keywords :
Bank services , Switching/loyalty , Customer Satisfaction
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
