Title of article
Win–win strategies at discount stores
Author/Authors
Barbara Deleersnyder، نويسنده , , Marnik G. Dekimpe، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده , , Oliver Koll، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
10
From page
309
To page
318
Keywords
Branded goods , Performance , Discount retailing
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148931
Link To Document