Title of article :
A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Author/Authors :
Hui-ming (Deanna) Wang، نويسنده , , Manohar U. Kalwani، نويسنده , , Tolga Akçura، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Keywords :
Cross-category store brand purchasing behavior , Mixed Poisson models , Multivariate count data
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
