Survey relation between share of brand and Bargaining power of buyers on the dairy industry (Case Study: Amoll Haraz Dvshh dairy company)

State of competition in an industry depends on five basic forces. Porterʹs five forces model including bargaining power of customers, bargaining power of suppliers, threat of newcomers to the industry, threat of substitute products is the intensity of rivalry between competitors. Joint strength of these forces determines the ultimate benefit of potentially any industry. The purpose of this study was to evaluate the relation between shares of brand and bargaining power of buyers on the dairy industry in a dairy company. Survey, 20 of whom are chosen by simple random sampling. After collecting data through questionnaires, analyzed using SPSS software was based on the results, between each share of brand and Bargaining power of buyers, a significant relationship was found so strategists now have more focus should be on the bargaining power of buyers