مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?

Title of article :

Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?

Author/Authors :

James W. Gentry، نويسنده , , Sunkyu Jun، نويسنده , , Patriya Tansuhai، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

129

To page :

139

Journal title :

Journal of Business Research

Serial Year :

1995

Journal title :

Journal of Business Research

Record number :

154068

Link To Document :