Title of article
Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?
Author/Authors
James W. Gentry، نويسنده , , Sunkyu Jun، نويسنده , , Patriya Tansuhai، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1995
Pages
11
From page
129
To page
139
Journal title
Journal of Business Research
Serial Year
1995
Journal title
Journal of Business Research
Record number
154068
Link To Document