مرکز منطقه ای اطلاع رساني علوم و فناوري - Word-of-mouth effects on short-term and long-term product judgments

Title of article :

Word-of-mouth effects on short-term and long-term product judgments

Author/Authors :

Paula Fitzgerald Bone، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

213

To page :

223

Journal title :

Journal of Business Research

Serial Year :

1995

Journal title :

Journal of Business Research

Record number :

154076

Link To Document :