• Title of article

    Impact of bundle type, price framing and familiarity on purchase intention for the bundle

  • Author/Authors

    Bari A. Harlam، نويسنده , , Aradhna Krishna، نويسنده , , Donald R. Lehmann، نويسنده , , Carl Mela، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1995
  • Pages
    10
  • From page
    57
  • To page
    66
  • Journal title
    Journal of Business Research
  • Serial Year
    1995
  • Journal title
    Journal of Business Research
  • Record number

    154085

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154085