مرکز منطقه ای اطلاع رساني علوم و فناوري - Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy

Title of article :

Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy

Author/Authors :

Shelby D. Hunt، نويسنده , , Anil Menon، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

1995

Journal title :

Journal of Business Research

Record number :

154087

Link To Document :