مرکز منطقه ای اطلاع رساني علوم و فناوري - Bundling as a strategy for new product introduction: Effects on consumersʹ reservation prices for the bundle, the new product, and its tie-in

Title of article :

Bundling as a strategy for new product introduction: Effects on consumersʹ reservation prices for the bundle, the new product, and its tie-in

Author/Authors :

Bernard L. Simonin، نويسنده , , Julie A. Ruth، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

219

To page :

230

Journal title :

Journal of Business Research

Serial Year :

1995

Journal title :

Journal of Business Research

Record number :

154099

Link To Document :