Title of article
Bundling as a strategy for new product introduction: Effects on consumersʹ reservation prices for the bundle, the new product, and its tie-in
Author/Authors
Bernard L. Simonin، نويسنده , , Julie A. Ruth، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1995
Pages
12
From page
219
To page
230
Journal title
Journal of Business Research
Serial Year
1995
Journal title
Journal of Business Research
Record number
154099
Link To Document