Title of article
Print advertising at the component level : A cross-cultural comparison of the United States and Japan
Author/Authors
Rajshekhar G. Javalgi، نويسنده , , Bob D. Cutler، نويسنده , , Naresh K. Malhotra، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1995
Pages
8
From page
117
To page
124
Journal title
Journal of Business Research
Serial Year
1995
Journal title
Journal of Business Research
Record number
154110
Link To Document